From Pain to Health: Leveraging Information Assets for Innovation

Many thought leaders recognize that exploiting and developing information assets is transforming the business landscape. While the prevalence of data is a genuine opportunity, it was not the prevalence of stones that defined the Stone Age.

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Analytics at Work: International Gaming Organization Leads in Data Analytics

When a casino was faced with limited expansion options, management performed an analysis of the existing customer base in order to find growth opportunities. This led to the launch of very successful loyalty and multiple data-driven marketing programs. Over time the firm has employed both data warehouse and BI platforms to support these programs.

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